HOW WE WORK
1. AI-DRIVEN FASHION DESIGN We use AI to generate designs by leveraging runway insights. The program then produces three iterations of each design.
2. COMMUNITY LED SELECTION: Our community is involved in the creative journey. We release design options on our Instagram for customers to vote on, putting them in the driver’s seat.
3. CONCIOUS PRODUCTION: By producing items only after they’re voted into existence, we cut down on overproduction.
WHAT WE STAND FOR
Empowered Individuality: We design for the one—not the masses. Our process starts with community input and ends with pieces that help you express your style, not follow someone else’s. You decide what gets made.
Conscious Creation: Less waste. More intention. By producing only what’s voted in, we cut the overproduction cycle at the root. Every piece is a deliberate choice—for your closet and for the planet.
Creative Democracy: We believe fashion is better when more voices are heard. That’s why every collection starts with you—our community. Powered by AI, shaped by real people. Design that listens.
MEET THE FOUNDER
Sajna Massey founded Couth Studios after realizing how disconnected traditional fashion was from the people it claimed to serve.
As an engineer working in retail innovation, Sajna saw firsthand how little the fashion industry had evolved—still relying on guesswork, trend forecasts, and mass production that often leads to waste. She knew there had to be a better way.
She launched Couth with a vision: use AI to create designs people actually want before making them, and let the community vote on what gets produced. It’s fashion made with intention, not assumptions.
Tired of the same recycled styles and overhyped drops, Sajna built Couth for the modern shopper—someone who values design, data, and not drowning in clutter.