Redefining fashion by fusing AI and Crowdsourced design
I’d be lying if I said I wasn’t nervous to write my first blog post…here we go!
I’m Sajna, the founder of Couth Studios - a fashion brand that merges AI innovation with sustainable, community-focused design.
After years of working in the corporate world, I saw how the fashion world seemed to be missing out on the incredible potential of AI to create change—not just for the sake of efficiency, but to build something with purpose. This idea inspired me to bring Couth to life.
How Couth Studios Was Born
The concept for Couth emerged from a simple realization: fashion is one of the biggest contributors to pollution, but it’s also one of the industries that inspires so much passion and creativity. I thought, what if we could channel that energy in a more sustainable way? What if we could put the community in control of the designs, letting customers have a direct say in what they want to see, wear, and value? Combining my background in tech with my love for strategy and innovation, I saw a way to integrate AI as a driver of both creativity and responsibility.
Couth Studios uses AI to generate initial design ideas, which we then share with our community. People can vote on the designs, and only the top-voted items go into production, making our process driven by what our customers truly love and want. This approach also ensures we’re only creating what has a clear demand, which minimizes waste and keeps our production sustainable.
A Bit About Me
Before diving into fashion full-time, I worked in construction, finance, and AI, gaining experience across several industries and earning my MBA. Now I’m focused on pushing the boundaries of fashion with technology and redefining what it means to build a brand that values impact over profit.
In these posts, I’ll share my experiences, both the triumphs and the inevitable bumps in the road. You’ll get insights into what it’s like to start a fashion brand from scratch, the ups and downs of learning as I go, and updates on Couth’s evolution.
Whether you’re a fellow entrepreneur, fashion enthusiast, or curious about the tech-meets-fashion world, I’m excited to have you along. If you have any topics you’re curious on, drop them in the comments and I’ll w